The case study for this chapter examines how Zara International, a division of Inditex, successfully manages its
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The case study for this chapter examines how Zara International, a division of Inditex, successfully manages its supply chain. Visit Inditex’s website (www.inditex.com)
and search for “sourcing.” How has Inditex created a supply chain that is consistent with the principles of conscious marketing described in Chapter 4.
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Talha Talib
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