The format in which information is presented is often vital. (a) If you were a harried marketing

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The format in which information is presented is often vital.

(a) If you were a harried marketing manager and queried your information system, would you rather see the results in tables or charts and graphs?

(b) What are one or two strengths and weaknesses of each format?

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 24, 2024 03:04 AM

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The format in which information is presented is often vital. (a) If you were a harried marketing

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Marketing

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