(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a...

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(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a study?

(b) Why might the reverse be true?

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 24, 2024 03:04 AM

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(a) Why might a marketing researcher prefer to use secondary data rather than primary data in a...

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