The Goods Mart is a subscription service that curates a variety of delicious snacks, sauces, and beverages

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The Goods Mart is a subscription service that curates a variety of delicious snacks, sauces, and beverages that can be sorted by founder identity (AAPI, Black, Latinx, female, or BIPOC) or other criteria (gluten-free, paleo, organic, vegan, sustainable). It is considering different geographical pricing strategies for its subscriptions. If the company wants to penetrate the market and hold its market share in a competitive market, which geographical pricing policy should it use? Why is your chosen strategy better than the other geographical pricing policies you considered?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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