The James Beard Foundation's response to the COVID-19 pandemic was a campaign called Open for Good, which helped independent restaurants survive the crisis, rebuild better, and thrive in the long term. The Foundation enlisted strategic partners to increase consumer engagement. OpenTable featured and promoted independent restaurants. Stella Artois promoted a special 14-ounce "Open for Good" bottle, donating $0.50 to the James Beard Foundation for every bottle purchased. The bottle featured a custom QR code that informed customers of additional steps they could take to support their favorite restaurants. An ad starring Top Chef host Padma Lakshmi encouraged consumers to return to their favorite local restaurants. Other strategic partners used their vast social and local media platforms to drum up demand for local restaurant experiences.

How would you assess the effectiveness of the Open for Good campaign given the short-term goal of increasing engagement and the long-term goals of helping independent restaurants survive the crisis, rebuild better, and thrive in the long term?