The metals and mining sector is responsible for about 25 percent of the reported greenhouse gas emissions

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The metals and mining sector is responsible for about 25 percent of the reported greenhouse gas emissions by the world’s 12,000 largest companies. Top companies such as Codelco in Chile, Tata Steel in India, and BHP in Australia are in a race to produce lower-carbon products compared to their competitors. How would you recommend they publicize their changing approach to emissions to the wider public?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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