The objective of is to build sales, market share, and profits quickly by providing an incentive to

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The objective of is to build sales, market share, and profits quickly by providing an incentive to purchase the product immediately.

a. price lining

b. price skimming

c. market penetration pricing

d. price fixing

e. experience curve effects

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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