The United States is considered to be a global leader in the development and marketing of pharmaceutical

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The United States is considered to be a global leader in the development and marketing of pharmaceutical products, and Merck & Co. of New Jersey is a world leader in prescription drug sales. What explanation can you give for this situation based on the text discussion concerning the competitive advantage of nations?

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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