Tina is considering upgrading her smartphone for

a more advanced version. She asks her friends

how much they paid for their smartphones and

she also does some research online. When Tina

enters AT&T, she has an idea of how much her

new smartphone will cost. This is an example

of a(n) .

a. improvement price

b. odd-even price

c. everyday low price

d. reference price

e. cost of ownership price

AppendixLO1