When Apple Inc. introduced its iPhone in 2007, it priced it at $599, considerably higher than either

Question:

When Apple Inc. introduced its iPhone in 2007, it

priced it at $599, considerably higher than either the

iPod or competing cellular phones. Apple was probably

pursuing a pricing strategy.

a. market penetration

b. slotting allowance

c. price fixing

d. reference

e. skimming

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Marketing

ISBN: 9780078029004

4th Edition

Authors: Dhruv Grewal, Michael Levy

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