Understand how channel flow performance leads to appropriate allocation of channel profits among channel members using the
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Understand how channel flow performance leads to appropriate allocation of channel profits among channel members using the Equity Principle
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Ajay Negi
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Related Book For 
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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