Understand how the efficiency template helps codify channel flow performance by chan- nel and by channel participant
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Understand how the efficiency template helps codify channel flow performance by chan- nel and by channel participant 3.Understand the role of channel flow allocation in designing a zero-based channel
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Related Book For 
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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