Use the concept of demand-side gaps to explain why it is frequently a bad idea to trans-
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Use the concept of demand-side gaps to explain why it is frequently a bad idea to trans- plant a channel design from one country directly to another without any modification.
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Related Book For 
Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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