Using the steps in the AIDA model, explain why a potential consumer in question 1 who views

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Using the steps in the AIDA model, explain why a potential consumer in question 1 who views rag & bone’s advertising may not be ready to go out and purchase a new pair of jeans.

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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