Visit Amazon (www.amazon.com) or Barnes & Noble (www.barnesandnoble.com). As you tour the website, think about how shopping

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Visit Amazon (www.amazon.com) or Barnes & Noble (www.barnesandnoble.com). As you tour the website, think about how shopping for books online compares with a trip to your university bookstore to buy books. Specifically, compare and contrast your shopping experiences with respect to convenience, choice, customization, communication, cost, and control.

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Marketing The Core

ISBN: 9781264209293

9th International Edition

Authors: Roger Kerin, Steven Hartley

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