Visit the website for Rent the Runway, renttherunway.com. Navigate to dresses and sort the listings by highest

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Visit the website for Rent the Runway, renttherunway.com. Navigate to dresses and sort the listings by highest to lowest price and lowest to highest price. What is the difference between how much you would save by renting the highest-priced dresses versus the lowest-priced dresses compared to the associated retail values? What kind of pricing method does Rent the Runway use? Do you agree with how Rent the Runway prices its rentals? If not, how would you create rental prices?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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