Go to www.coupons.com. In which product categories does this website offer coupons? Choose a product from each

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Go to www.coupons.com. In which product categories does this website offer coupons? Choose a product from each category.

How effective are coupons for selling these types of products? Why?

Do any sellers offer rebates through this website?

Why or why not?

What are the benefits to the seller of using Coupons.com instead of offering coupons in a newspaper?

How do you think Coupons.com makes money? For example, consider what companies are advertising on the site. Do the same companies who advertise on the site offer coupons?

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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