What are the purposes of using sales promotion and why does it consume such a large share

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What are the purposes of using sales promotion and why does it consume such a large share of promotional expenditure?

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Marketing Communications Brands Experiences And Participation

ISBN: 241758

6th Edition

Authors: Chris Fill

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Question Posted: May 23, 2024 10:02 AM

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What are the purposes of using sales promotion and why does it consume such a large share

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Marketing Communications Brands Experiences And Participation

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