What are the steps in the segmentation procedure?

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Principles Of Marketing For A Digital Age

ISBN: 9781526423344

1st Edition

Authors: Tracy L. Tuten

Question Posted: Apr 19, 2024 11:00 PM

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What are the steps in the segmentation procedure?

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The segmentation procedure involves breaking down a heterogeneous market into smaller more manageable segments based on certain criteria This process ...View the full answer

Principles Of Marketing For A Digital Age

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