How do marketers select the variables upon which to base segmentation analysis?

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Principles Of Marketing For A Digital Age

ISBN: 9781526423344

1st Edition

Authors: Tracy L. Tuten

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Question Posted: Apr 19, 2024 11:00 PM

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How do marketers select the variables upon which to base segmentation analysis?

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Marketers select variables for segmentation analysis based on their relevance to understanding and d...View the full answer

Principles Of Marketing For A Digital Age

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