What can other not-for-profit marketers learn from the Cincinnati Zoos use of social media to generate interest
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What can other not-for-profit marketers learn from the Cincinnati Zoo’s use of social media to generate interest in Fiona? How does it fit with the Cincinnati Zoo’s overall social media strategy? (AACSB: Written and Oral Communication; Use of IT; Reflective Thinking) P+96
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Related Book For
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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