What is a total market strategy, and why do marketers use this approach? Provide a recent example
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What is a total market strategy, and why do marketers use this approach? Provide a recent example of a product or service that uses the total market strategy approach and discuss the components that make it effective or ineffective. (AACSB: Written and Oral Communication, Diverse and Multicultural Work Environments, Reflective Thinking) p-635
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Related Book For 
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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