What is IBMs Smarter Planet business strategy? How does this strategy relate to IBMs mission and values?

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What is IBM’s “Smarter Planet” business strategy? How does this strategy relate to IBM’s mission and values?

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 22, 2024 03:04 AM

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What is IBMs Smarter Planet business strategy? How does this strategy relate to IBMs mission and values?

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Marketing

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