What is purpose-driven marketing from a product and brand management perspective at Procter & Gamble?

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What is “purpose-driven marketing” from a product and brand management perspective at Procter & Gamble?

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 22, 2024 04:02 AM

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What is purpose-driven marketing from a product and brand management perspective at Procter & Gamble?

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Marketing

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