What is the customer experience, and why are companies increasingly focused on creating great customer experiences?

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What is the "customer experience," and why are companies increasingly focused on creating great customer experiences?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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Question Posted: Nov 02, 2023 04:49 AM

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What is the customer experience, and why are companies increasingly focused on creating great customer experiences?

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The customer experience refers to the overall interaction and perception that a customer has while e...View the full answer

Principles Of Marketing

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