The 7Ps of the service marketing mix adds three more Ps to the marketing mix. What are

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The 7Ps of the service marketing mix adds three more Ps to the marketing mix. What are the additional three Ps, and why do service marketers benefit from including them in the service marketing mix framework?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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Question Posted: Nov 02, 2023 04:49 AM

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The 7Ps of the service marketing mix adds three more Ps to the marketing mix. What are

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The 7Ps of the service marketing mix is an extended framework that adds three more Ps to the traditional 4Ps Product Price Place and Promotion to better address the unique characteristics of serviceba...View the full answer

Principles Of Marketing

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