What is the difference between a marketing dashboard and a marketing metric? Answer: A marketing dashboard is

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What is the difference between a marketing dashboard and a marketing metric?

Answer: A marketing dashboard is the visual display of the essential information related to achieving a marketing objective. Each variable displayed in a marketing dashboard is a marketing metric, which is a measure of the quantitative value or trend of a marketing action or result. LO.1

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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