What type (s) of power are represented by retailers demanding slotting allowances or failure fees from their

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What type (s) of power are represented by retailers demanding slotting allowances or failure fees from their suppliers? Why do suppliers comply? Is conflict generated by the use of this power and, if so, of what sort?

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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