What type (s) of power are represented by retailers demanding slotting allowances or failure fees from their
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What type (s) of power are represented by retailers demanding slotting allowances or failure fees from their suppliers? Why do suppliers comply? Is conflict generated by the use of this power and, if so, of what sort?
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Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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