What variables might be used to segment these industrial markets? (a) cleaning supplies, (b) photocopiers, (c) production

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What variables might be used to segment these industrial markets?

(a) cleaning supplies,

(b) photocopiers,

(c) production control systems, and

(d) car rental agencies.

LO.1

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 24, 2024 03:04 AM

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What variables might be used to segment these industrial markets? (a) cleaning supplies, (b) photocopiers, (c) production

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Marketing

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