What variables might be used to segment these consumer markets? (a) smartphones, (b) frozen pizzas, (c) breakfast

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What variables might be used to segment these consumer markets?

(a) smartphones,

(b) frozen pizzas,

(c) breakfast cereals, and

(d) soft drinks.

LO.1

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 24, 2024 03:04 AM

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What variables might be used to segment these consumer markets? (a) smartphones, (b) frozen pizzas, (c) breakfast

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Marketing

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