When should a business use a standardized or an adapted marketing strategy in an overseas market? (AASCB:

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When should a business use a standardized or an adapted marketing strategy in an overseas market?

(AASCB: Communication)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Sep 19, 2024 04:02 AM

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When should a business use a standardized or an adapted marketing strategy in an overseas market? (AASCB: Communication)
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When should a business use a standardized or an adapted marketing strategy in an overseas market? (AASCB:

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Principles Of Marketing

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