Which is preferable, intrabrand or interbrand competition? Can there be one with- out the other? Where do

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Which is preferable, intrabrand or interbrand competition? Can there be one with- out the other? Where do you stand on the issue of intrabrand competition: Is it nec essary in order for there to be viable general competition from a macro perspective? Discuss these questions in the context of resale restrictions and the granting of exclu- sive territories.

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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