Which of the following is not a reason that firms need to innovate? a. Changing customer needs

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Which of the following is not a reason that firms need to innovate?

a. Changing customer needs

b. Preventing declining sales

c. Diversifying risk

d. Responding to short product life cycles

e. All of these are reasons that firms need to innovate.

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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