Which strategy does 7-Eleven employ for entering a new market? How does the company benefit from this approach?

While most Americans are familiar with 7-Eleven—the country’s biggest convenience store chain with 9,000 stores in 34 states—they are likely unaware that the chain is not a U.S. company, but a Japanese company. They are probably also unaware that there are far more 7- Eleven stores in Japan (21,000 in a country with a population less than half the size of the U.S.) than there are in the U.S. And they are probably also unaware that the convenience store chain is the world’s largest with 68,000 stores in 17 countries. But 7-Eleven is more than just a big chain with presence throughout the world. It is an exceptional example of a company that has succeeded internationally by adapting its strategy to fit the needs of local markets.