Why might the strategy for setting a products price need to be changed when a product is

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Why might the strategy for setting a product’s price need to be changed when a product is part of a product mix? What are the five product mix pricing strategies?

Provide an example for each. (AACSB: Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing

ISBN: 9781292341132

18th Global Edition

Authors: Philip Kotler, Gary Armstrong

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