Why might the strategy for setting a products price need to be changed when a product is
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Why might the strategy for setting a product’s price need to be changed when a product is part of a product mix? What are the five product mix pricing strategies?
Provide an example for each. (AACSB: Written and Oral Communication; Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9781292341132
18th Global Edition
Authors: Philip Kotler, Gary Armstrong
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