Will the “In It Together” campaign be effective?

There is no question that social media has become a crucial part of the fabric of society. Professional networking site LinkedIn is one of the largest in the world with more than 560 million members worldwide. Only a handful of social media sites are larger. And of those, none have been around as long. But LinkedIn has established an image as a “white collar-only service. Whether deserved or not, the folks at LinkedIn are fighting to shed that image and establish that its network is for all people and all careers. To get this done, LinkedIn is relying on a multiplatform, integrated marketing communications campaign.