You have to choose between three advertising campaigns outlined by your agency. The first

(a) is a soft-sell, honest, straight-information campaign.

The second

(b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. The third

(c) involves a noisy, somewhat irritating commercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order:

c, b, and

a. What would you do?