You may disagree with the estimates of market size given for the rows in the market-product grid

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You may disagree with the estimates of market size given for the rows in the market-product grid in Figure 9–9.

Estimate the market size, and give a brief justification for these market segments:

(a) dormitory students,

(b) day commuters, and

(c) people who work in the area.

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Marketing

ISBN: 9780077861032

12th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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