5. Suppose that a university wishes to maximize the response rate for teaching evaluations.

The administration develops an easy-to-use online evaluation system that each student can complete at the end of the semester.

However, very few students bother to complete the survey. The Registrar’s Offi ce suggests that the online teaching evaluations be linked to course scheduling. When students access the course scheduling system, they are redirected to the teaching evaluations. Under this plan, each student could opt out and go directly to the course scheduling system.

Do you think this plan will work to raise the response rate on teaching evaluations?

What would traditional economic theory predict? What would behavioral economics predict?