Advertising can be a signal of quality a. if advertising is freely available to all firms. b.
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Advertising can be a signal of quality
a. if advertising is freely available to all firms.
b. if the benefit of attracting customers is greater for firms with better products.
c. only if consumers are irrationally attracted to products they see advertised.
d. only if the content of the ads contains credible information about the products.
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