A management consultancy was contracted by a medical supply firm to evaluate an in-house training solution for medical representatives. Discouraged by the findings that medical reps were apparently not learning during training (as measured by post - training reactions and declarative knowledge), yet seemed to be performing very effectively in the workplace, the consulting house turned to you as a subject matter expert to review their training evaluation study results. Describe the steps you will take to help the consultants uncover the true impact of the training solution. Think through training design, criterion identification, change measurement, and data analysis issues. State your recommendations for conducting a stronger evaluation.