List at least three strategies or steps advertisers introducing a product in a new country should take
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List at least three strategies or steps advertisers introducing a product in a new country should take to ensure that their marketing message isn’t culturally misconstrued. [Evaluate/Create]
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Related Book For
Organizational Behavior A Critical Thinking Approach
ISBN: 9781506314402
1st Edition
Authors: Christopher P. Neck, Jeffery D. Houghton, Emma L. Murray
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