When Carlson had only a retail operation, what was its corporate culture like? Describe it. What is the corporate culture of a bank like? Put it in your own words. What is the corporate culture of a manufacturing firm like? Again, put it in your own words. Given your answers to these questions, will it be difficult for Chuck to pull together all three operations into a unified composite? Be sure to include a discussion of differentiation and integration in your answer.

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