1.1. Why should service marketers be concerned about the amount of time that customers spend in (a)...
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1.1. Why should service marketers be concerned about the amount of time that customers spend in
(a) pre-process waits and
(b) in-process waits?
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Related Book For
Principles Of Service Marketing And Management
ISBN: 9780136768753
1st Edition
Authors: Christopher Lovelock, Lauren K. Wright
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