Questions and Answers of Management And Artificial Intelligence

Would you invest in blockchain led entertainment projects? Either way, give your reasons.
Will the Phoenix Waters combination of great stories, Asian star power and blockchain be a winning combination?
With NFTs, how could an audience get ‘agency’ in shows through decision-taking power in the stories?
With NFTs, how could a producer be paid all the way through the royalty lifespan of projects?
How could the technology open up payment opportunities for creators?
Find a use of AI in any other industry which could also be deployed in the media.
Identify a media company in your country which missed technology changes in the market, including AI. Consider its mistakes, and propose a recovery plan.
Are the ten future media business trends identified above the right ones? What different ones would you pick?
Which AI technologies are pivotal to implementation of the Metaverse?
Bearing in mind the dark side of social media after 2016 – disinformation, bad actors, hate speech, data breaches, content moderation failures – could similar risks affect the Metaverse? What
Put yourself in the position of CEO of a specific real-world games publisher. What is your Metaverse strategy?
Make the case for a surprising potential monetisation opportunity in the Metaverse that is not possible in the ‘real’ world.
You are briefing an Esports team on ways to exploit AI to (legitimately) improve performance. What will you propose?
How will Esports become a sustainable business model?
How can Riot Games make Esports viewing engaging for someone who doesn’t play League of Legends?
Which participant in the Esports value chain is most investable, and why? (Options include games, game developers, leagues, games publishers, players, live events, venues, accessories/hardware,
If you were Big Hit Entertainment how you would break the standard K-POP seven-year cycle, and stay relevant?
Where in the value creation process is the major driver in the K-POP business model as a whole – development, production, distribution or monetisation?
What is the business case for a major artist of Las Vegas residency versus a US tour?• Why are BTS successful?
Structure a digital marketing campaign for a Latin America tour by a French artist.
How could streamers stop users going down a ‘rabbit hole’ of algorithmic recommendation, and offer them diverse music?
What legal and business issues will arise if AI is used for music composition?
Other than superstardom, what is the best position in the value creation chain in music?
Choose a successful creator on any platform, and dissect their business.
What other specific creators impress you with their business acumen, and why?
What is the business model and opportunity in virtual influencers?
Does the multichannel distribution strategy make sense to you or not?
Is Megan Rocks principally a creator, celebrity or business? Why is she successful?
If you owned a popular creator channel with 2 million social followers on a major platform, how would you take control of your own data, brand, customers and ad revenue?
Create a list of all the ways in which a typical influencer marketing campaign deploys and interacts with AI technologies.
What are the opportunities to brands from using influencers, and what are the risks?
Consider the case of a specific charity in your home country. Write a strategy for their video content marketing for next year, including proposed spend, channels, content types and risk mitigation
Identify a public sector body that uses video content marketing. Explain what it is doing, what its metrics are, and evaluate the effectiveness of its offer.
Evaluate the Brazilian branded content market. Consider regulatory permissiveness around brand integrations on commercial TV, and contrast cost-effectiveness of that environment with YouTube to
Describe, with examples plus posting frequencies and any reach/effectiveness data, the branded video output of a major brand in your country in terms of the hero/hub/hygiene model.
Find examples from your own country of brands using different combinations of paid, owned and earned media. In each case, show what content assets the brand is using.
Identify another situation where a brand of any kind has entered the production of factual TV content by leveraging its reputation external to the industry, in the same way that Red Bull (action
Discuss whether in your view a Participant Media-style model of factual producer with a ‘dual bottom-line’ in both profitability and social good is (a) achievable and(b) a sensible business
Do you agree it was an effective brand extension for Noma to launch a TV company?Look up the work they have done, watch it if you can, and evaluate how it fits with the brand of Noma.
Devise an idea for a new, factual TV format which uses Natural Language Processing and/or Computer Vision as a format point.
What is the threat to the veracity and credibility of factual TV from Artificial Intelligence technologies? How can the industry mitigate that threat?
Conversely, what kind of factual TV shows sell internationally as finished tape? If you were developing factual TV for international sale, which sub-genres would you focus on?
What kind of factual TV formats do you think would be most internationally scaleable? What examples can you find of global scaled formats, and what are their key format points?
What conditions in the South Korean market accelerate format and other creative innovation?
The Masked Singer format owners did not control the format’s implementation worldwide as closely as some other titles are policed – instead allowing the format to flex significantly in
Devise a TV entertainment format which might be capable of scaling to multiple series, involving the use of a centre-of-town food market as a location. Be ready to pitch the show to a potential
What are the strengths and weaknesses of the entertainment-focused super indie business model in the age of globalised, streamed content?
What are the arguments for and against selling the tape of an entertainment show from your home territory to a global streamer?
If you were a finance director looking to evaluate performance in a TV development team, how would you do that?
At the production stage, what are the best AI tools available to the film producer?
What is the business opportunity in the creation of virtual humans?
Once the edit of a film has been ‘locked,’ how might it still continue to interact with AI technologies during its continuing distribution and monetisation?
Does AI represent a threat to the VFX industry through wider democratisation of production tools, or a business opportunity through increased high-end capabilities?
Where you live, is cinema growing or shrinking? Discuss the statistical evidence.
If you were releasing a mid-budget comedy movie, would you sell it to a streamer for a reliable fee, or would you take the risk of releasing it into the cinema for unknown box office returns? Why?
Lenin was mentioned at the start of this chapter. His successor, Stalin, learned that 90% of the films made in the previous year lost money, but 10% were hits.Stalin’s answer was simple; next year
As a scripted production company, you were able to option the rights to some bestselling Italian detective books. How would you turn that into a commercial proposition for global TV distribution?
Imagine you had packaged a strong proposal for a TV drama series, and had interest from both a major streaming platform and a major cornerstone broadcaster. How would you approach each negotiation?
Why have streamers been successful in the Scripted content space?
What is semantic analysis? Which AI-driven products are available in the market to deliver it, and which customers would be most interested in using it?
What are the most useful AI tools for audience growth in digital publishing?
Identify a market niche for a digital publishing start-up. Specify your proposition, and its editorial and business model.
Why and how did The New York Times and Financial Times succeed in pivoting their businesses to subscription models when so many other newspapers failed?
Why – and how – are the technologies of Artificial Intelligence useful to the national broadcaster in your country?
If you ran TRACE, what would be your strategic priorities this year?
TRACE’s philosophy is to be “glocal.” How achievable is ‘glocalisation’ in the media business?
What lessons can you draw from TRACE’s expansion for other broadcasters?
Identify a significant streaming service that you believe is not making good use of AI tools, and set out a detailed presentation for its board about changes it could make.
What specific competitive advantages can you identify, from a technical perspective, that it currently has over the competition in terms of visible iterations of technology on its services?
To what degree would you argue that Netflix’s success is a function of its early adoption, continuing investment and interest in machine learning and AI?
Should Pluto double down on its developing economies footprint, where the AVOD model works well?
Pluto has huge competition from AVODs and SVODs. How will it keep its audience engaged?
Why has Pluto been successful?
From the perspective of a consumer, what are the threats to any given streaming service as a use of their home budget? How can the streamer best mitigate those risks?
Is there a limit to the number of players who can co-exist globally in streaming?
Try to spot a gap in a regional streaming market and provide a presentation of a plan to fill it. (For instance, you could make the case that there is a gap for a Latin American content on a
For a major streamer, what is the financial case for and against commissioning content from external production companies?
If researchers make multilingual translation technology work, what opportunities will that create in content production and distribution?
Why is self-supervised learning a better tool for visual recognition tools in content moderation than supervised learning?
Why do social networks need to keep innovating in AI research?
Which social network has the most sustainable business model in your view, and what evidence can you present to support your contention?
If you were going to present a business plan next week for a new social network, what would be the consumer-facing idea behind it, and the business model?
Why is misinformation a greater problem for social platforms than for conventional publishers?
How will increased regulation around data privacy affect the distribution and monetisation of advertising by each of the major social networks in your country?
How do social networks generate shareholder value?
Are Gadney’s five conclusions about the role and potential of AI in gaming the right ones?
What are the barriers to entry in the games console market?
What are the relative merits of the different distribution options for a games studio?
Which AI-driven technologies will play a significant role in the development of the next generation of video games?
How important is having internally owned IP in the development of a successful video games business?
Why is the games industry so much bigger than the music business?
What AI tools have you seen used by media companies in their creative output?
What is the difference between (1) unsupervised learning; (2) supervised learning and(3) self-supervised learning, and what would be a contrasting use case for each?
What AI tools have you used so far today? What kind of AI technology were they built from?
What impact do you think creativity powered by Artificial Intelligence will have on copyright ownership in media businesses? What are the specific ways in which AI can cause intellectual property
Why is data now an important product for media businesses of all kinds? And what are the risks of selling it?
By doing some online research, take a look at one of the leading ‘Bollywood’ film production companies such as UTV Motion Pictures, Eros International or Red Chillies Entertainment. Identify the
What can media companies learn from factories, and in which ways are they operationally unique?
Identify and analyse another media business outside the US and Europe which has developed in multiple segments. And again, outline which strategy you think that company should prioritise.
Should EbonyLife focus on production or distribution? Which of the business models it is operating do you consider the most desirable?

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