A charity marketing manager is looking to understand which of her donors are the most valuable to

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A charity marketing manager is looking to understand which of her donors are the most valuable to the charity. Explain which techniques she should use to achieve this. What would she do with the information?

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Principles Of Direct Database And Digital Marketing

ISBN: 9780273756507

5th Edition

Authors: Alan Tapp

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Question Posted: Feb 02, 2024 02:03 PM

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A charity marketing manager is looking to understand which of her donors are the most valuable to

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The manager should consider a variety of data analysis and data science techniques to accomplish this task Here are some she might use 1 Descriptive S...View the full answer

Principles Of Direct Database And Digital Marketing

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