The only certainty with forecasts is that they will be wrong. How does this statement apply to
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‘The only certainty with forecasts is that they will be wrong.’ How does this statement apply to lifetime value analysis? Recommend a way of calculating a customer’s lifetime value.
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The only certainty with forecasts is that they will be wrong is a familiar phrase in forecasting and financial practices This doesnt mean that forecas...View the full answer
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Related Book For 
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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