A manufacturer of golf products was interested in mailing a list of golfers from a lifestyle database
Question:
A manufacturer of golf products was interested in mailing a list of golfers from a lifestyle database and a list of subscribers to various golf magazines in order to build up a marketing database. What would he need to do with the data before mailing?
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Step by Step Answer:
Before proceeding with the mailing the golf product manufacturer would need to carry out the followi...View the full answer
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Related Book For 
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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