A university wants to recruit students for the next academic year, and wants to use press advertising
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A university wants to recruit students for the next academic year, and wants to use press advertising for the first time to achieve this. The marketing manager decides to test two creative approaches in an A/ B split of the Guardian education section. She does not see the need for any other tests. What comments would you make about her testing priorities?
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AB testing is a great method to determine the types of advertising that will be the most effective It allows the marketing manager to compare two diff...View the full answer
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Related Book For
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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