According to Boddington (1994), a database is a record of our relationships with customers. Discuss this statement,

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According to Boddington (1994), ‘a database is a record of our relationships with customers’.

Discuss this statement, and discuss how this philosophy guides the type of data that a company may hold on its marketing database.

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Principles Of Direct Database And Digital Marketing

ISBN: 9780273756507

5th Edition

Authors: Alan Tapp

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Question Posted: Feb 02, 2024 02:03 PM

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According to Boddington (1994), a database is a record of our relationships with customers. Discuss this statement,

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According to Boddington 1994 a database is described as a record of our relationships with customers This viewpoint frames a database not just as a st...View the full answer

Principles Of Direct Database And Digital Marketing

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